Is Misalignment Costing You Leads and Revenue? Build a Bridge Between Marketing and Sales.
Avoid the inefficiencies of misaligned teams and create a structure that ensures every lead is nurtured effectively and converted faster. This guide is designed to help businesses in sustainability, green-tech, and traditional B2B industries align their marketing and sales teams to scale impact and drive measurable growth.
Discover how to develop a marketing strategy that enhances your growth and ROI…including:
- Common misalignments like mismatched KPIs or unclear lead handoffs.
- Action steps to close gaps and improve collaboration.
- Agreed-upon buyer personas and messaging.
- Lead qualification criteria and follow-up workflows.
- Case Studies and Success stories
- Best practices for fostering collaboration between marketing and sales
And More!